Only 14% Pakistanis use social media
Do you know how many social media users are in Pakistan?
Only two weeks ago, I was moderating a panel discussion on digitalisation at a two-day Digital Pakistan conference in Karachi.
Regional heads from Google and Facebook at Work based in Singapore and senior executives from Pakistan’s telecom operators Mobilink, Telenor (Internet of Things) and PTCL participated in the discussions.
In one session a speaker confronted the audience – expected to be digital and aware – if they knew Pakistan’s exact population (although I did a post on this based on UN data – here) or number of internet or social media users.
There was no answer. Reason: Because there was no official data available.
More recently, a week ago, BBC Urdu featured me on their weekly program – Socialistan – in ‘Who to Follow on Social Media’ stating that I was someone who curated authentic data about Pakistan and its economy.
Since then I have been in search of percent and number of population in each Pakistani province and the percent of revenue that comes from each province and large cities.
And surprisingly, no publicly-available data has these numbers. I must hasten to add that this is not today’s topic.
The good news is at least some decent data is available on the use of social media in Pakistan – from this year’s We Are Social report, released this week.
And no data is complete without mentioning the Big-Body neighbour next door – India, our comparison country.
Some graphics are reproduced with courtesy from We Are Social, a UK consultancy.
The report is produced by Simon Kemp, the Singapore-based regional managing partner for Asia. Full report can be accessed and downloaded here.
Pakistan population: 191 million
Pakistan Internet users: 18% | 34.4 million
Pakistan social media / Facebook users: 14% | 27 million
Pakistan mobile users: 66% | 126.3 million
Pakistan mobile social users: 12% | 22 million
December 2016 figures updated by PTA official:
Pakistan 3G/4G subscribers: 35.4 million
Pakistan broadband subscribers: 38 million
Pakistan mobile subscribers: 69.2% | 135 million
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Pakistan Facebook user profile: updated Feb 2017
Facebook monthly users: 30 million
70% of these 30 million users access Facebook on mobile
Men: 78% | 21 million
Women: 22% | 6 million
Largest user group by age: 18-24 years
India population: 1.319 billion
India Internet users: 35% | 462 million
India social media / Facebook users: 12% | 153 million
India mobile users: 77% | 1,012 million
India mobile social users: 10% | 130 million
India women users: 24% | 1 in 4
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Total world population: 7.45 billion
Internet users: 3.63 billion
Social media users: 2.67 billion
Mobile users: 4.78 billion
Mobile social users: 2.44 billion
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Internet users in APAC: 1.83 billion
Social media users in APAC: 1.43 billion
Mobile connections in APAC: 3.86 billion
Mobile social media users in APAC: 1.36 billion
APAC’s share of total global population: 55%
APAC’s share of global internet users: 50%
APAC’s share of global social media users: 53%
APAC’s share of global mobile connections: 49%
APAC’s share of global social media users: 56%
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