Is Whatsapp your source of info? Welcome to Project Ignorance

project ignorance Pakistan

We Pakistanis hardly think about our current and future realities or try to access authentic data about what’s happening around us – now and for the future.

In a ranking of the top 45 economies in the world, Pakistanis came last in the Future Orientation Index (FOI, The Guardian 2013).

In the Long Term Orientation (LTO) dimension of Geert-Hofstede Culture Index, Pakistan’s score in 2013 was zero (0); yes, zero.

Our favourite and only media consumption is a false narrative based on conspiracy theories carefully built by a coordinated media mix of dubious TV channels, disinformation through print and social media like Facebook, Twitter, LinkedIn and plethora of bogus local and international-sounding blog domains.

Add to this list the mass SMS and WhatsApp messages titled ‘forwarded as received’ and an uninterrupted supply of photoshopped images and fake videos.

Appears that it’s an international phenomena.

CNN: Fake news has become a plague on the web (above), and a tweet from a chief data scientist and NYU Adjunct Professor (below):

28 Nov 2016: Time magazine tweets:

cyril-almeida-is-pmln-member

Case in point: I have started to receive Whatsapp messages that the journalist Cyril Almeida who broke the story in Dawn about civil-military relations is a PMLN member. Nothing could be far from the truth. – 13 October 2016

project ignorance Pakistan 1

During my 25-year teaching and training career, I have come across all sections of population in large numbers – from MBA students to corporate executives to civil servants to military officers to high court judges.

None of them – yes, none of them – had authentic data about what’s happening and what is the future forecast for this amazing country. It’s not just the elite audiences. I also attended a few dinner and wedding conversations of the common citizens considering themselves insider and aware.

facebook-fights-fake-news

Appears Facebook too is fighting the fake news.


And it’s not just the present and the future view which is skewed. There is also a completely false view of the country’s history and its main characters. In a careful orchestra, the heroes have been turned into villains and the villains into heroes through a controlled narrative over monopolised channels.

I will hasten to add that this project is not aimed at correcting the historical falsification as this is the job of historians once the lid on ‘unseen narrative control’ is removed in a couple of years; say, by year 2020.

Above: Glad to see a fellow journalist, Mansoor Ali Khan, of the prime-time show ‘To the Point’ on Express News, shared this recently.

See also by journalist Umar CheemaTrial of truth in the age of social media

NYT journalist Salman Masood writes this.

project ignorance Pakistan 2

So, what’s in store for you?

Project Ignorance, run through volunteers, who care about this gifted and amazing country and its future, will bring you a big-picture view of the strengths that Allah has gifted us in comparisons with other countries.

It will also expose stereotypical change agendas of various stakeholders which are used to arouse our emotion – of the elite as well as of the illiterate types – but may not have correlation with real change this country needs.

It is through fresh perspectives provided by Project Ignorance that you will be able to decide where to put your weight next on occasions as big as ballot box or as minor as sharing the next video on Facebook or forwarding a WhatsApp message as received.

project ignorance Pakistan 3

What will Project Ignorance achieve?

Project Ignorance may not put a dent in the universe as it is run by a small, dedicated team of people who volunteer their time without any assistance. But it will do sufficient for those who seek what’s really on the horizon.


Case in point: This photo is making Whatsapp and Facebook rounds as a case of child kidnapping in Pakistan. August 2016


Next time you are at a dinner conversation and are offered a dozen conspiracy theories, you would have authentic data to offer an informed opinion.

Project Ignorance could be your best ally in a prospering Pakistan.

What Pakistan needs is not education but a Project Ignorance.

Project Ignorance is led by Wali Zahid, President, Tehreek-e-Adl.


Wali tweets: This Independence month, declare Photoshop as national art and Whatsapp as national medium


Wali Zahid is a futurist, disruptor, blogger, social media strategist, reformer, LinkedIn writer and author of iBook, Great Training in 10 Steps.

He runs a #Pakistan2050 hashtag on Twitter and appears on national TV on issues of significance to Pakistan. His claim to fame is this recent piece: Wali on The Pakistan 2050 Opportunity

On walizahid.com, he’s writing a series called How We Messed Up Pakistan.

As CEO of SkillCity, he coaches several Fortune-500 CEOs on leadership.

He’s founder of a global movement for humanizing medical education and practice.

He can be reached on Twitter @walizahid


Do not miss our Understanding Pakistan Series

Back to the future: Pakistan in 2050

Wali on Pakistan of future

A miracle: Pakistan score in Long Term Orientation goes from Zero to 50

Pakistani culture through 6-D Model

Native languages in Pakistan

How future oriented are we?

How we messed up Pakistan: A series by Wali

Pakistan’s two value crimes no one talks about

76 comments

  1. Great effort “without verification spreading rumors is sufficient to make one liar” – quotation from hadith”

  2. Well this is what 4th General warfare is can’t militarily raid the homes hearts and pollute the mind to a limit where all falls apart.
    When you remove controls this what happens in any institution.
    Reporting without knowledge without facts and then ease of transmission through the social media or like, results in such sad situation.

Leave a Reply

Your email address will not be published. Required fields are marked *