What do our educated read online?
It appears that I am not the only one worried why no one is visiting stories about Pakistan and its economic and social future on my blog. I take much pain in gathering the trends data which is really relevant for us Pakistanis, particularly where the indicators for future development are.
Sometimes the total views of a post do not cross the double-digit. Even thought-altering articles in Messed-up Pakistan Series receive so little attention.
This was becoming frustrating.
Today, the jigsaw puzzle was solved by Dawn.
Using data gathered from Google Analytics and the Dawn.com website during 8-21 July 2014, it published what people viewed, liked or shared in the fortnight: these were mostly entertainment stories!
Dawn contrasted them with the day’s most significant story and the comparison was shocking.
I took a screen shot of the two comparisons, above. Help yourself! If you want to read the full Dawn article, it’s here.
On a few other occasions recently, I had observed this trend also.
The day MQM chief Altaf was arrested in London, Indian actor Rajni Kaant‘s nervousness and actress Karishma Kapoor‘s divorce were top-viewed stories on BBC Urdu. BBC’s Haroon Rashid‘s tweet, below:
Similarly, the day Pakistan Army‘s Zarb-e-Azb operation started in North Waziristan, Indian actor Salman Khan‘s anger on a journalist topped the views list. See below:
On another day with Zarb-e-Azb operation in its second week, the news about the picture of a ‘handsome’ American man accused of a crime by police and the handsome receiving female attention reached the top. The analysis of Zarb-e-Azb operation and its consequences was far low in the list. Screen shot, below:
Does this say something about our population, their news appetite and their consumption of news and social media?
Must mention that Dawn and BBC are not known for masala stuff. They are being read by the most educated among our country. This also tells the state of our most educated then :p
By Wali Zahid, a social media analyst and strategist, blogger, reformer
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